Growth & retention · Warsaw

Growth beyond the first order.

You pay to win the first order. Profit comes from the second. We help DTC brands in Poland measure what really works, get more from Meta and Google, and turn first-time buyers into repeat customers with AI.

Shopify · IdoSell · Shoper · WooCommerce · PrestaShop

ORDER #1new customer · PL
Basket249 zł
Paid acquisition−149 zł
Contribution≈ break-even
ORDER #2returning · day 34
Basket279 zł
Paid acquisition0 zł
Contributionthis is the profit

Illustrative numbers. The point: the second order carries no acquisition cost.

The problem

Most of your budget pays for the first order.

New customers keep getting more expensive, and the numbers behind budget decisions are often wrong. That is where margin quietly leaks.

Measurement

Platforms report more revenue than your shop books.Meta and Google claim the same sale, consent mode is half set up, and budgets move on numbers nobody reconciled with your orders.

Paid media

Scaling raises cost, not profit.More budget brings more expensive customers, and rising CPA gets hidden in blended ROAS.

Retention

Most customers buy once and disappear.Newsletters go out, but there is no real post-purchase journey, no replenishment reminder, no win-back based on what each customer bought.

Services

Start small. Keep what proves itself.

Each step stands on its own. Most clients start with the audit and decide on the next step with the findings in hand.

Start hereFixed price · 1–2 weeks

Measurement Audit

  • What Meta, Google and GA4 report, next to your real orders
  • Tracking check on your store: pixels, Meta CAPI, server-side events, Consent Mode v2
  • Findings in one to two weeks, from the data you already have

You getA clear picture of where your numbers are wrong, and what to fix first. Price and details

OngoingMonthly

Growth Partner

  • Paid media strategy for Meta, Google and TikTok, or we run the campaigns for you
  • One dashboard with Meta, Google, GA4 and your real orders side by side
  • A monthly retention plan and a review of what really added sales

PricingA monthly fee, plus a bonus on extra revenue we can prove, settled every 60 days.

Planning to sell abroad? We also help Polish brands grow across Europe.

Results

Numbers from real DTC operations.

35%monthly repeat purchase rate, up from below 10%, after AI lifecycle flows
$350Kmonthly Meta spend for one DTC brand, scaled from $50K
$250Kmonthly Google Ads spend for the same brand, scaled from $30K
$50M+revenue generated for clients through paid media
5×+sustained ROAS, validated against business data
DTC health & wellness brand

From one-off buyers to a repeat base

Built post-purchase, cross-sell and reactivation flows that write each message from the customer's own order history and can rebuild their last basket in one click. Email and WhatsApp, timed automatically.

Monthly repeat purchase went from below 10% to about 35%.

DTC fitness apparel brand

Scaling paid media without losing control

Restructured Meta and Google campaigns with cost caps, disciplined budget moves and a creative testing roadmap, while reconciling platform numbers with real shop revenue before each step up.

Meta scaled from about $50K to $350K and Google from $30K to $250K per month.

How we measure

You only pay a bonus on sales we actually created.

Email and ad platforms take credit for every sale after a click or a message, including customers who would have bought anyway. So we measure it the way a clinical trial does: with a control group.

  1. 1
    Set aside a control group. We randomly pick 10% of your customers. They receive nothing from us.
  2. 2
    Run the flows. The other 90% get the post-purchase, replenishment and win-back messages.
  3. 3
    Compare after 60 days. We compare average revenue per customer in each group over the same 60 days. The only difference between the groups is our work.

Example · 60 days · revenue per 1,000 customers

Received the flows€10,000
Control group, received nothing€8,200
Created by our work€1,800

A platform report would claim all €10,000. Our bonus is calculated on the €1,800 only.

About

Daniel Massa Constant

Founder · Warsaw

  1. 2007Banking systems. Core banking development at Itaú-Unibanco, IBM and NTT DATA.
  2. 2013Software delivery. Ran teams of up to 30 on banking and enterprise projects.
  3. 2015Paid media. Meta, Google and TikTok campaigns across industries.
  4. 2018Accenture, Warsaw. European banking modernisation programmes.
  5. 2021DTC at scale. Meta from $50K to $350K and Google from $30K to $250K a month for one brand.
  6. 2023AI retention. Built a CRM that took repeat purchase from under 10% to 35%.
  7. 2026Second Order. Founded in Warsaw to help DTC brands grow, in Poland and across Europe.

Most growth consultants either buy media or build systems. I've done both for 18 years.

Today I run paid acquisition and retention for DTC brands, and I build the tools behind it myself: server-side tracking, BigQuery dashboards, and an AI-driven CRM that writes each customer's next message from their own purchase history.

Years of regulated banking work, including European programmes at Accenture in Warsaw, taught me to trust a number only after it reconciles with the books. That is why every engagement starts with measurement.

Paid media
Meta, Google, TikTok, Pinterest, LinkedIn, Criteo
Measurement
GA4, GTM, Meta CAPI and server-side, BigQuery, incrementality tests
Retention
Lifecycle flows, AI personalisation, email and WhatsApp, own CRM
Languages
English, Portuguese
Next step

Tell me about your brand.

Two minutes of questions, so our first call starts with your numbers instead of introductions. I reply within one business day with times for a 20-minute call, in English.

  • No pitch deck. We look at your stores and data together.
  • If the audit isn't worth it for you, I'll say so.

Prefer email? [email protected]

Do you also sell outside Poland?