We check whether GA4, Google Ads and Meta see the same sales as your shop, then fix what is broken. The audit costs 1,200 zł net and takes one to two weeks. The fix costs 2,000 zł net per store, and the audit price is fully credited.
Shopify · IdoSell · Shoper · WooCommerce · PrestaShop · Magento
Illustrative numbers. Gaps like these are common, and budgets still move on them.
Most stores in Poland run tracking that was set up once and never checked against real orders. Every budget decision since then inherits the error.
GA4 shows less revenue than your shop.Some orders never reach GA4, others arrive twice, and the total never matches the order list.
PayU, Przelewy24, Tpay or BLIK appear as traffic sources.The payment gateway steals the credit for the sale, and your campaigns look worse than they are.
Meta reports more purchases than you have orders.Some sales are counted twice and others are matched to the wrong people, so the algorithm learns from bad data.
Conversions dropped after the cookie banner went live.Google Ads and Meta lose data they could legally use, and campaigns start bidding blind.
Smart bidding optimises on the wrong conversion.Google Ads learns from conversions that are counted twice or in the wrong place, and spends accordingly.
We work from the data you already have. No changes to your store during the audit.
Purchase, add-to-cart and checkout events, order IDs, currency, refunds, duplicate purchases, payment gateways and the checkout flow.
Which conversions drive bidding, conversion values, enhanced conversions, imports from GA4, click IDs.
How Pixel and Conversions API count each purchase, match quality, purchase values, catalogue IDs, domain verification.
Default consent states, the banner (CMP) and its signals to Google and Meta, what fires before consent, and whether the setup meets EU rules.
GTM container clean-up, duplicate and dead tags, server-side GTM if you have it, and whether you need it.
Your last 30 days in GA4, Meta and Google Ads, side by side with the orders in your shop, so you see the gap in numbers, not opinions.
All prices are net, plus 23% VAT, invoiced by FDGL sp. z o.o. in Warsaw.
1,200 zł net
You getThe gap between each platform and your shop, and the fixes in priority order.
2,000 zł net per store
Audit creditOrder the fix within 30 days and the 1,200 zł audit is deducted in full.
Our tracking audit costs 1,200 zł net (plus 23% VAT) for up to three stores or countries. Fixing the issues costs 2,000 zł net per store, and the audit price is deducted in full if you order the fix within 30 days.
One to two weeks from the day we receive access. Most of that time is testing events and reconciling 30 days of platform data with your orders.
There are several possible causes, from how purchases are recorded to the checkout flow, payment redirects and the cookie banner. Each store has its own mix. The audit finds which ones apply to yours and how much revenue each one hides.
The customer leaves your store to pay and then comes back, and GA4 can end up crediting the sale to the payment page instead of the campaign that brought the customer. Your ads look worse than they are, and budget moves away from what actually sells. The audit shows how much revenue is misattributed this way in your store.
Since March 2024, Google requires advertisers with users in the European Economic Area to send Consent Mode v2 signals. Without them, remarketing audiences and conversion modelling stop working. It does not replace a cookie banner; it passes the visitor's choice to Google.
Not always. Whether it pays off depends on how much data your store loses today and how much you spend on Meta and Google. The audit tells you whether it is worth it for your store.
Shopify, IdoSell, Shoper, WooCommerce, PrestaShop, Magento and custom stores, with GA4, Google Tag Manager, Google Ads, Meta Pixel and Conversions API, and TikTok.
We work in English: calls, reports and email. Your team does not need to change anything in how it works day to day.
Need more than tracking? See retention and paid media services.
Two minutes of questions, so our first call starts with your numbers instead of introductions. I reply within one business day with times for a 20-minute call, in English.
Prefer email? [email protected]